The Future of Signage
The advancement of technology throughout the last few decades has pushed signs into a new era. In the past, signs were generally unlit, hand painted pieces of art that adorned the roadways and building fronts of the United States and beyond. These same areas are still covered in signage, yet there is a notable difference in what is seen in today’s world in comparison to that of the old. Technological advancements have allowed for cheaper, more efficient, and infinitely more intricate signage to be located at every available location. This progress has allowed brands to push forward into new realms of sign advertising that were previously not possible. As a result, the sign business continually adapts to meet the demands in this new, modernized marketing space. The future of signage will be technologically advanced in construction and use. North American Signs prides itself on being able to keep up with new technological trends. The implementation of these new, budding technologies, such as light emitting diodes (LEDs), has allowed for growth and expansion.
With this movement into the new generation of advertisement and signage, companies are looking to rebrand. New styles and technologies have changed the design of logos and other branding. This means that businesses are looking to signage companies to create new, beautifully designed modern signage for them. Both McDonalds and Wal-Mart understood that this update into the modern era of design would be beneficial to their businesses and just recently chose to rebrand locations. This sort of update provides ample opportunities to the sign industry to provide modern branding elements with state of the art lighting and fabrication.
Many technologies have evolved throughout the past decades, allowing sign manufacture and installment to push new boundaries. Electronic signs have become increasingly more prevalent as a result of this transition into the technological era. Innovation is key in attracting business from potential customers. Integration of signage into the actual architecture is becoming increasingly popular with retail outlets. Combining these trends allows for aggressive marketing and constantly changing messages to be displayed to passing customers. Innovation within the signs themselves also continues to move at a rapid pace. Forever 21 is a perfect example of this. As a marketing strategy, the company decided to try a new approach. Instead of using the “traditional” sign method of using LEDs to display an image, the marketers decided to create a fully moving display using only spools of differently colored thread. More can be read about this amazing display at: http://gizmodo.com/this-giant-display-uses-colored-thread-instead-of-pixel-1719478543
This innovative look at sign creation and usage is a clear indicator of the future of signage. New, fresh ideas are valued and help promote brand identity. This helps individualize a brand, allowing for potential customers to relate their own feelings of identity and individuality to it. The future of marketing and branding through signage will be both technologically advanced and personal. Expression through new technology and ideas is what drives the sign industry and allows it to thrive. This is the future of signage.