School may be out for the summer in America, but schools, primary, secondary, and higher education alike, are all considering how to undertake back-to-school procedures this fall. Covid-19 has completely shifted the way we approach gathering together, drastically impacting education. Educational institutions around…
Read More »The Global Pandemic of Covid-19 began in China, the “Factory of the World”. China has begun reopening its operations and has given the rest of the world some insight into what production looks like during the Covid-19 pandemic. “Normal” as…
Read More »A renewed focus on public health and protection of essential workers is rapidly growing in these dynamic and unprecedented times. The Centers for Disease Control (CDC) and the World Health Organization (WHO) have been leading the fight against the global…
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In past blogs we’ve discussed the impact Millennial purchasing power has on the marketplace at large and consumer preferences from the B2C perspective. However, Millennials are also making waves in the B2B sector. They are rising in rank in the…
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At 73.1 million strong, Millennials are the largest living generation. Currently, in their mid-twenties to late-thirties, Millennials have a combined consumer purchasing power of $600 billion, a number that is projected to rise to $1.4 trillion by 2020. Because of…
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In this three-part blog series, we will discuss the Millennial generation in regard to their consumer purchasing power and within the B2B workforce. We will first explore their discretionary income in the marketplace as consumers. Next, we will develop a…
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It’s snowing, it’s windy, it’s dark out, and your feet hurt. Why? Because you’ve been standing for hours in a Black Friday line that wraps halfway around Best Buy. You’ve been eyeing that fancy flat screen TV for weeks. You…
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While 2018 may feel as if it was only a couple weeks ago, it’s no surprise that 2019 is here, and it’s moving fast. You may even find yourself feeling behind with Q1 coming to an end. The good news…
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The recent “death of retail’ hype may not be as accurate as many once believed. Recent reports are showing a 5.8% increase in spending from last year, and the strongest growth since 2011. As numbers from Black Friday and Cyber…
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When it comes to your brand strategy, are you using the correct approaches to position yourself within the most desirable market or industry? From a marketing perspective, this involves creating an image to convey to your target markets. Thereafter, you…
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