In both aesthetic appeal and its physical structure, your sign design speaks volumes about your brand. Every curve, every light, and every color choice makes an important contribution to the way customers interpret your brand’s personality. At North American Signs…
Read More »Internships are all about experience and that is exactly what I got from my internship with North American Signs this summer. Through this position I was able to work for a company that had international capabilities but also was family-owned…
Read More »Innovation has been a priority for North American Signs for 80 years. The company cultivates a culture that is open to new ideas and is dedicated to being a leader in the signage industry. Since the company was started in 1934 by the late…
Read More »Often, your sign is the first encounter for many customers with your business. If this is the case, shouldn’t it stand out? The size of your signage plays a critical role in gaining the attention of potential customers. First Things…
Read More »Recent studies have measured the dramatic effect that on-premise signs have on site profitability. North American Signs can help you identify opportunities to increase sales and improve your profitability through a customized site enhancement program. Today’s competitive retail environment makes it…
Read More »Signs have potential to increase profits. To determine how efficiently a sign is performing its communication function, thereby increasing customer traffic, sales and potential profits, it should be analyzed from four perspectives: A. Gaining attention of a prospective customer…
Read More »Banks and financial institutions can utilize the 3 seconds for bank signs. Since signs typically have only a short time to convey a message, it is essential to utilize that short time – maybe 3 seconds – as effectively as…
Read More »Public perceptions of signs clearly illustrate the 3 seconds of sign gold available to savvy sign buyers. The approximately 3 seconds a driver or pedestrian spends noticing a sign can direct attention to your site. It also tells a consumer about your…
Read More »A recent article spurred me to reconsider signage deficiency. A NYC group is attempting to post signage to help subway passengers chose the best boarding locations to make transfers. What better description of wayfinding is there? The Subway Authority is stating…
Read More »Did you know that every sign serves four functions? In this blog I will articulate the four functions of signs in order to help you check for benefits you may not have considered. 1. IDENTITY A sign’s primary function is…
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